Hennessy CNY 2024 Limited Edition Campaign
According to myth, the dragon is a composite of 9 animals – literally drawing its strength from the collective. The body of a snake, the horns of a deer, the head of an ox, the mouth of a crocodile, the claws of an eagle, and the scales of a fish.
When you feel supported by your community, you have the power to take on anything, the future feels bright and full of possibilities. What better year than the year of the Dragon to celebrate this spirit?
Hennessy, as a product that brings people together, and a brand that understands how the power of community can empower us all to progress, is uniquely positioned to endorse this spirit:
Together, we are unstoppable
W+K Amsterdam has created this limited edition Dragon Year XO/VSOP short film for Hennessy. We utilized 3D assets provided by designer Yang Yongliang to recreate the dragon and the limited edition bottles. WK Studio fully produced the key visual for print and also conceived and directed the CG short film.
Key Visual
Storyboard
Animatic
Key Frames
Client: Hennessy
Agency: W+K Amsterdam
Production: WK Ams Studio
Credits
Producer: Joe Farve/Katie Finn
Creative Director: Gustav von Platen/Zeynep Orbay
Graphic Design Art Director: Dean Pauley
Designer: Karen van de Karaats
Motion director: Kaye Cao/Namso
3D Designer: Jacson Mitchell/Ola Tandstad
Editor: Kaye Cao
Studio Artist: Cindy Kouwenoord
CG Production: SeenVision
Sound&Music: Wave
